honest luxury

We believe that true luxury is not about excess but rather about honesty, intention, and human connection. At AYNI, we call it Honest Luxury: a way of creating that honors the people, the process, and the planet behind every garment. Each piece begins in the hands of our artisans, women and men who carry generations of skill, patience, and pride in their craft. From the selection of the softest baby alpaca to the final stitch, every step is transparent and traceable. You can follow the story of your garment, from the Andean highlands where the fibers are gathered, to the workshops where they are transformed with artistry and care.

This is luxury with a purpose: materials chosen for their quality and sustainability, techniques preserved for their beauty and tradition, and partnerships built on respect and reciprocity. In addition, honest Luxury is not just something you wear, it’s something you feel: it’s the warmth of a hand-knit sweater, the honor of tradition, and the quiet power of knowing that your choices make a difference.

Ayni is where heritage meets modernity, and where true beauty begins with honesty.

 

MEET GLADYS | Workshop Leader

MEET IRMA | Workshop Leader

MEET CRISTINA | Workshop Leader

MEET MARCELA | Workshop Leader

MEET TERESA | Workshop Leader